Unjapanologist

They keep trying it because the idea of a large volume of rapidly updating content and clicks tied to media phenomena existing without someone making money off it is anathema to their Facebook-era view of the internet. Additionally, I'm sure, there's a healthy dose of sexism and geek hierarchy at play, convincing them that the only reason fandom hasn't thus far been a money-maker is because fannish people are too stupid to know what they're sitting on.